Saying ‘I am a footy fan’ (which I am) sounds a bit like saying publicly, ‘I am an alcoholic’ (which I am not). Not only does Ronaldo write off his Ferrari and jump into his Bentley, but the wages earned by footballers are ridiculous. This morning the news is that Manchester City are going to buy Kaka for  over £100million and that his weekly wage will be around half a million quid.

I guess there are two ways of looking at the rather skewed set of values that allow this sort of thing in the middle of a global banking crisis. One way is simply to shrug and be satisfied that at least these guys offer some light and entertainment and colour in a rather dark world. The second is to wonder if these guys epitomise the problems I wrote about regarding Barclays Wealth.

What should not go unremarked is the amazing charitable giving and support that some highly-paid footballers indulge in. What also should not go unremarked is that more people go to church each week than go to football matches – and yet the difference in investment by media in religion and football is staggering. That is why we highlighted this in the joint submission by the Church of England and the Roman Catholic Church to Ofcom on public service broadcasting recently. This is not to pretend that investment should go with simple numbers, but to draw attention to the inconsistency of argument behind the investment. (Songs of Praise gets a similar audience to Friday Night with Jonathan Ross, but a fraction of the investment – which is not knocking Jonathan Ross, but exposing the inconsistency.)

And the link between God and Everton? Don’t be ridiculous – I’m a Liverpool fan.